The fourth annual IWA Cardiff Media Summit entitled “Are you being served? Delivering to Wales’ diverse audiences in a global media landscape” is being held on 21st Feburary 2019 at the Radisson Blu Hotel in Cardiff.
Audience habits are changing rapidly, and Wales’ media needs to keep pace. From the ongoing growth and spread of digital content and platforms to the shifting nature of news in an increasingly complex political landscape, how can we ensure that Wales’ diverse audiences are well served in an increasingly global media market?
How can the Welsh media shape the opportunities that this change offers us? What is already happening in Wales and beyond that can offer us inspiration to meet the challenges ahead?
The draft agenda is as follows:
0900 – 1000 Registration and networking
1000 – 1005 Introduction to event: Auriol Miller, Director, IWA
1005 – 1020 Setting the scene – a preface to the day’s discussions
This session will look at the key themes for the day, namely the role of media in democracy, and how to deliver to the Welsh audience in a global setting. What have our politicians already done in these areas, and what plans do they have in the pipeline?
1020 – 1120 Keynote session – Digital Democracy
How do social media platforms seek to serve diverse local and national audiences within their global market? What are their priorities in this area, how does this relate specifically to Wales, and can Wales push out back into an ever-changing world of social media platforms?
1120 – 1150 Break
1150 – 1250 How to deliver a digital democracy for Wales
An interactive panel task session that will work with panellists to create a digital democracy roadmap for Wales.
1250 – 1320 Showcasing Welsh talent – using innovation to reach and engage diverse audiences.
1320 – 1420 Lunch
1420 – 1520 Representing and engaging Wales – diversity and data
This session will look at diversity and representation in the media in Wales; how we increase them both on screen and behind the camera and break down the barriers to ‘unconscious bias’. It will also look at what we know about audience needs in Wales, what difference could data make to the Welsh audience, and could global content and providers negate Welsh content?
1520 – 1600 Wales and the World: Professor Ruth McElroy, Professor of Creative Industries, USW
This session will look at recipes for success that we can learn from other small nations, and how much influence policy and legislation has on this success. It will also be an opportunity to understand the influence of Welsh successes on other parts of the world.
1600 Summary and thank you from IWA Media Policy Group Chair
**Please note that timings are not final, and liable to change**
A limited number of bursary tickets are available for this event, please contact Laura Knight on firstname.lastname@example.org to discuss further.