IWA Cardiff Media Summit 2021: The Future of Screen Work


January 12


03:00 pm - 04:30 pm

Click to Register: https://www.eventbrite.co.uk/e/iwa-cardiff-media-summit-2021-the-future-of-screen-work-tickets-135766111093

Institute of Welsh Affairs (IWA)

Website: https://www.eventbrite.co.uk/o/institute-of-welsh-affairs-iwa-5331439653
The IWA Cardiff Media Summit 2021 is a series of four events commencing 11th January 2021, focusing on the new landscape for media in Wales.

IWA Cardiff Media Summit 2021

Event 2: The Future of Screen Work(including the launch of the ‘Screen Work 2020’ Report)

The IWA Cardiff Media Summit 2021 is a series of four events commencing 11th January 2021, focusing on the new landscape for media in Wales.

This, the second event in the series, will look at the screen sector in Wales.

The screen sector is a major success story for Wales demonstrating significant economic growth and major reputational gains as a place to make high quality screen content. From a low base, our screen sector has grown to become home to hugely popular, widely exported and award-winning productions in film, television and games.

This reputation rests on the talented, skilled workers who make our screen industry possible. Yet this industry is now at risk of being unsustainable, exclusive, and lacking a clear skills strategy to secure a Welsh talent pipeline. Without investment in training and development, the future of Wales’ screen sector is in doubt.

Screen Work 2020 is the first comprehensive survey of workforce, training and education needs for Film, Television, Animation, Games, VFX and Post-Production in the Cardiff City Region. It is funded by the Arts and Humanities Research Council through Clwstwr.

This report finds that the drive to leverage inward investment for the screen sector has not been aligned to a skills and workforce development strategy for Wales. It identifies key skills shortages and demonstrates how opportunities are being lost to create a more inclusive sector open to all in Wales.

The report argues for a cohesive and ambitious skills strategy and makes tangible recommendations of how to bring about change collaboratively working with industry, education, and training providers. Government has a key role to play in making the Welsh screen sector a sustainable industry that reflects all of Wales to itself and to the rest of the world.

This panel comprises academics and screen sector experts from across UK and Wales to explore what the future of screen work looks like from 2021.

Key issues include:

  • Business Leadership skills: Succession planning and building a sustainable sector
  • The role of quality data and research in sector skills development in Wales
  • Progression routes from school to FE/HE to industry
  • Freelance workforce and support in Wales’ screen sector
  • Inclusive recruitment and careers progression
  • Role of anchor organisations in the screen eco-system
  • How Covid-19 has impacted our sector skills development in screen


15.00: Welcome from Auriol Miller, Director, IWA

15.05: Presentation on Screen Work 2020 Report

  • Professor Ruth McElroy, University of South Wales/Clwstwr
  • Faye Hannah, University of South Wales

15.25: Panel discussion, Chaired by Auriol Miller, Director, IWA

  • Michelle Matherson, BBC Creative Diversity Partner
  • Joedi Langley, Head of Sector Development, Creative Wales
  • Luned Whelan, Executive Manager, Teledwyr Annibynnol Cymru (TAC)
  • Professor Doris Ruth Eikhof, Professor of Cultural Economy & Policy, University of Glasgow

16.15: Q&A with audience (questions submitted via chat facility)

16.30: Summary and close from Chair

It will be an hour-long discussion on Zoom chaired by Auriol Miller and attendees will be able to engage in debate and ask questions on the live chat. Attendees will also have the opportunity to submit their own questions.

#IWAMedia #gwaithsgrin2020 #screenwork 2020

The IWA Media Audit was kindly sponsored by University of South Wales (USW)

The “Screen Work 2020” report research was funded by the Arts and Humanities Research Council (AHRC) through the Clwstwr programme and was led by Professor Ruth McElroy and Faye Hannah at University of South Wales.