is Clwstwr’s Impact Analyst. Her work explores the media sector in Wales and the character and impact of media and creative clusters in general. She is also associated with the Research Centre imec-smit-vub (studies on media, innovation & technology) in Brussels. As a researcher, her work focuses on media and creative industries-related projects, impact analysis, industry clustering, ecosystems and value network analysis, new business models and the impact of the digitisation and innovation on industries and firms. She is also the lead researcher on the IWA Media Audit 2020.