Next 30: Laura Emily Dunn

Laura Emily Dunn, 28, is the Director at LED Media and Founder of Political Style from Newport

To mark three decades of the IWA’s role in making Wales better, we decided to look forward to ‘the next thirty years’ by introducing some of the people who will be shaping ‘the Welsh agenda’ as the future unfolds. We have teamed up with PricewaterhouseCoopers and their #GreatWales campaign, which celebrates the ideas and people who contribute to the Wales of the future.


Laura Emily Dunn, 28, is the Director at LED Media and Founder of Political Style

from Newport

I am a digital communications and social media practitioner, working with private, public, charity and political clients to tell their story and boost recognition and reach of their work through new media. I’m also the Founder of Political Style, a blog dedicated to fashion in politics and lifestyle features.

I’ve always been passionate about how digital can break down barriers and nurture real engagement in society. Over the past several years I have been committed to introducing organisations to the benefits of digital – whether that be boosting business, highlighting a campaign or helping politicians to reach their constituents.

I want to continue to collaborate with organisations across Wales to spotlight their work through digital. I’m also keen to build on my experience across three political institutions, most recently Parliament, to help improve digital democracy in Wales and make the nation a truly connected and digitally driven country.

My experience of working in the House of Representatives in Washington DC opened up many possibilities, and it gave me the confidence and the contacts to begin my business and work with clients in the US. The unique mix of organisations and individuals that I work with continually gives me the energy to try new things and spot new digital opportunities to create dialogue and empower society from the bottom up.

Wales is a nation unafraid to think big and take risks. I hope that this continues over the next thirty years, and that we will become a truly digitally connected nation, with the use of new technology empowering citizens from the North to the South. I also hope that Wales will embrace the change that our new political, economic and social circumstances will bring, pushing us to continue to be a leader both in the UK and across the world.


Each day, throughout the month of June, we are celebrating the exceptional people on the Next 30 list by publishing a short pen portrait here on Click on Wales, as well as raising their profile on Twitter using #IWAnext30 and #GreatWales to highlight the exciting contributions these people are making to Wales’ future.


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